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Gaston County Receives More Funds for Tourism

GASTON COUNTY, N.C. – Gaston County Travel and Tourism announced today that it has received additional funds to help boost tourism. The county was awarded a $10,000 grant from the EDPNC Tourism Recovery Committee through Visit NC.

“With this NC Tourism Promotion Grant, we’ll ramp up our seasonal messaging to bolster visitation to Christmas Town USA, and other Gaston County holiday-related attractions, through a digital partnership with Conversant,” said Michael Applegate, director of Travel and Tourism. “The award goes a long way in helping our industry recover some of the losses suffered during the pandemic.”

The North Carolina Travel Industry Association (NCTIA) and the Economic Development Partnership of North Carolina (EDPNC) make up the committee and plan to meet to determine if Gaston County is eligible for more funding once the initial grant applications have been received.

In September, the department received $100,000 to promote Gaston County’s tourism industry, as part of the Marketing Co-Op Credit Program. This program aids governmental entities that are authorized to collect an occupancy tax in the state through their Tourism Development Authority (TDA) organizations or destination marketing organizations (DMOs).

The additional funding from the Tourism Recovery Committee was provided by the federal CARES Act. It will be used in accordance with its guidelines.